Rackspace: The Best Fit for your Workload

Ryan Neading, CIO
It was not more than five years ago, that Rackspace teamed with NASA to create an open source software project called OpenStack. The aim: to bootstrap a Linux for cloud computing, and fabricate free software that any firm could use to create their own cloud services. Few years down the lane, the project has taken off with an exponential rate.

Rackspace today is one of the chief vendors in the cloud-computing arena, operating on a set of web services that provides organizations with an instant access to computing power. The firm enables its clients to run their own sweeping software applications and store massive amounts of data without setting up any machine fleet. However, while the firm has dwelled in the cloud computing space, it has not only been a service provider, but also an innovative cloud service provider.

Through OpenStack, the firm has been delivering professional and managed services for enterprises leveraging the leading cloud platforms. As John Engates, CTO, Rackspace explains, “We’re running our cloud inside of a cloud. All of the control nodes that are necessary to serve the customers on our cloud are running in another OpenStack cloud.” Rackspace Virtual Cloud Servers are high-performance, reliable servers designed to an organization to grow and scale their business quickly and easily. With industry-leading SLAs and 24x7x365 Support, Virtual Cloud Servers powered by OpenStack offer an exceptional level of service with the quality and value of our service levels.

Cloud vendors often do provide basic break-fix support, but with Rackspace, the organizations are provided with fanatical support. “Our engineers and their specialized expertise are always available to you, 24x7x365. We do some of our best work at 3 a.m. Sunday and on Thanksgiving Day”—says an excerpt on Rackspace’s website. “Because of Fanatical Support, we knew we were partnering with a best-in-class company that shared our vision of getting it done,” says Brian McManus, Senior Director of Technology, Under Armor.

We’re running our cloud inside of a cloud. All of the control nodes that are necessary to serve the customers on our cloud are running in another OpenStack cloud

The Cloud service provider has laid their cloud delivery model on four pillars: Expertise, Innovation, Service, and Choice. By offering managed services across a firm’s choice of the world’s leading technologies and cloud platforms, supporting massive workloads, and delivering results- obsessed customer service and end-to-end expertise, the firm continually helps organizations in optimizing for tangible business results. Rackspace recently assisted one of its clients, 383, a digital studio to replicate real world innovation in the virtual world and create a digital footprint that would showcase their assets to best effect by delivering their Fanatical Support for AWS, and DevOps. “We have used Rackspace for all kinds of client needs for the last six years. Having Rackspace behind the scenes, only a phone call away, instantly gives us a competitive advantage, enabling us to scale up or down our resources when required,” states Leon Barrett, Engineering Director, 383.

What began in 1998 as the idea of three Trinity University classmates has now become a global company with business customers in over 120 countries, so what’s next for the booming conglomerate? The answer came at the OpenStack Summit in Barcelona, during the Wednesday keynote by Jonathan Bryce, Executive Director, OpenStack. According to Bryce, the next hurdle is application portability, not just between various distributions of OpenStack, but also between OpenStack and third-party services like AWS, Azure, SoftLayer and Google Cloud. “To me, it’s very clear that the future is multi-cloud,” concludes Bryce.


Windcrest, TX

Ryan Neading, CIO

Assisting design, build, and operate workloads across both environments depending on the individual needs of the customer